WoW Mountain Dew!
Posted by bronzechains on June 13, 2009
Mountain Dew has their fingers in the “hardcore gamer” market again, ladies and gents. You may remember when the Halo 3 Game Fuel version of Mt. Dew appeared back in 2007. It was a cherry-citrus flavored Dew, and was a limited edition. The Game Fuel tag is back on the bottles again, along with some fancy new World of Warcraft graphics. The marketing folks at the Pepsi corporation realize that the hardcore WoW players need their caffeine/sugar fix. While there are certainly more appropriate beverages on the market for gamers looking for a jolt, Mt. Dew is cheap and readily available. So, the flashy bottle graphics are accounted for. But once the gamers buy a bottle, is the taste enough to keep them coming back for more? I plunked down two of my hard-earned dollars (lol) to find out.
I should point out that I’ve never, ever played World of Warcraft. I know that the Alliance are the good guys, and the Horde are the bad guys. That is the extent of my knowledge on the subject. I don’t know WoW, but I know soda. And considering that the game influence ends with the packaging, I think I’m qualified to bang the gavel on this subject.
Behold, Mountain Dew Game Fuel Alliance Blue:
As you can see from the photographs, this Dew sports a pointy-eared blue chick. Feel free to enlighten me as to the name/race/etc. of this lady if you’re in the know. I’ll promise to remember it for a minute or two. Aside from the sweet graphics, this variety of Mt. Dew features a “punch of wild fruit flavor”. If the description were more honest, it would say “Mountain Dew with a shot of Hawaiian Punch”. Because that’s exactly what it tastes like. But believe me, that’s not a bad thing. It took me a few sips to come to the conclusion that there’s a distinct “fruit punch” flavor to this drink. It’s a simple idea, yes. It’s also a fantastic idea, fo sho. Most of the gimmicky, limited edition flavors that come out just don’t have enough appeal to warrant a repeat purchase. This stuff, however, has some good replay value (to put it in video game terms). If I drank sugared sodas regularly, I’d buy a case of this stuff. Alas, I’m a diet soda drinker. I may make an exception once a week or so, and splurge on a bottle of the Alliance Blue until it’s gone. Certainly better than the last bright blue soda I had. Thumbs up for the Alliance Blue flavor!
Now, the rest of the story…..(anybody get that reference?)
This, my friends, is Game Fuel Horde Red:
I bought this one a couple of days after the Alliance Blue, and I forgot to take a picture this time. Google Image Search saved the day, though. Sorry. Anyway, this Dew also has cool imagery. Not sure what Nancy Grace has to do with WoW, though…… Hey, cut me some slack. Not all the jokes can be winners. “A blast of citrus cherry flavor” awaits you inside the bottle, or so says the label. Citrus cherry? Isn’t that the same flavor they advertised on the Halo 3 Mountain Dew a couple years ago? Yup. That means this is the same soda they had back then. Guess what? It still sucks just as much now as it did the first time. I remember how much I disliked the Halo 3 Game Fuel, and this tastes exactly the same. They just pulled out the old recipe card and slapped a new label on it. I really don’t like this flavor at all. It tastes kind of like they soaked the bitter rind of oranges in Mt. Dew Code Red. Not exactly, but that’s the best description I could come up with. It’s just not a good flavor, and I’m a little bit disappointed that the flavor was just re-released. As far as I know, the Alliance Blue is a new flavor. Why half-ass this promotion and repackage an old flavor? I guess it’s not really a big deal, but they can still suck it. If they were going to revive a discontinued flavor, why not go with Pitch Black II? That was one of my favorite soda flavor variants EVER. The first Pitch Black wasn’t that great, but the sequel? Come on, that was the real deal. Sour grape Mountain Dew may not sound good in print, but I’ll be damned if it didn’t work magic on my taste buds. Here are a few highlights of my vision for a perfect world: Blues Brothers 2000 would never have been made, there would still be a Target store in my town, and Mountain Dew Pitch Black II would be a regular flavor in the Dew arsenal. Oh, and pizza wouldn’t make you fat.
So, Mt. Dew scores a win and a loss this time around. I’m wondering what soda brands would have tie-ins with some of the less hardcore video games on the market…. 3 words: Minesweeper Diet Rite. I’d buy it. Don’t even act like you wouldn’t.